Your Ultimate Morocco City Guide – Updated for 2025
Morocco is having its biggest moment yet in 2025. With new high-speed rail lines, expanded international flights, and a wave of stylish boutique hotels, there’s never been a better time to explore the kingdom’s incredible urban diversity. From the blue-washed mountains of the Rif to the golden dunes at the gates of the Sahara, here are the 10 best cities in Morocco you absolutely cannot miss in 2025.
1. Marrakech – The Red City That Never Sleeps
The undisputed heartbeat of Moroccan tourism. In 2025, the Medina is more vibrant than ever with new rooftop bars, contemporary art galleries inside 16th-century riads, and the reopened Yves Saint Laurent Museum expansion. Don’t miss the new high-speed Al Boraq train connection that gets you from Casablanca in just 2 hours.
Must-do in 2025: Sunset cocktail at the brand-new Sky Lounge at El Fenn and dinner in the newly pedestrianized Jemaa el-Fnaa square.
2. Fes – The Spiritual and Cultural Capital
Home to the world’s oldest continuously operating university (Al-Qarawiyyin, founded 859 AD) and the largest car-free urban zone in the world. The Fes Medina remains an authentic living museum. In 2025, the restored Funduq Staoun is now a luxury artisan hotel – the hottest address in the old city.
Must-do: Private tannery tour at sunrise followed by breakfast on a rooftop overlooking the entire medina.
3. Chefchaouen – The Blue Pearl of the Rif Mountains
Instagram’s favorite city just got even better. New hiking trails, eco-lodges, and direct flights to nearby Tetouan have made “Chaouen” easier to reach than ever. The famous blue walls are being refreshed throughout 2025 with natural indigo pigment.
Must-do: Hike to the newly restored Spanish Mosque at golden hour – the view is pure magic.
4. Essaouira – The Bohemian Beach Escape
This laid-back Atlantic port is having a renaissance in 2025 with new direct flights from Europe and a wave of chic riads opening in the medina. Perfect for kitesurfing, fresh seafood, and that famous Gnawa music festival in June.
Must-do: Stay at the brand-new L’Heure Bleue Premier – the only Relais & Châteaux in town.
5. Casablanca – Morocco’s Modern Powerhouse
Not just an airport stopover anymore. The Hassan II Mosque remains one of the world’s most beautiful, but 2025 brings the completion of the Casablanca Finance City tower and new contemporary art spaces in the old slaughterhouses district (Les Abattoirs).
Must-do: Dinner at La Sqala followed by drinks at the Sky 28 bar in the Kenzi Tower.
6. Merzouga (Erg Chebbi) – Gateway to the Sahara
Technically a village, but no Morocco trip is complete without spending at least one night under the stars in the dunes. New luxury camps with air-conditioning and private pools have raised the bar for 2025, while traditional Berber camps keep the authentic experience alive.
Must-do: Two-night stay combining a basic Berber camp and a luxury en-suite tent for the full spectrum.
7. Ouarzazate – Hollywood of the Desert
Known as “Ouallywood,” this is where Game of Thrones, Gladiator, and now Dune 2 were filmed. Atlas Film Studios just opened a massive new visitor experience in 2025, and the nearby Kasbah Taourirt restoration is finally complete.
Must-do: Private tour of the actual sets used in major movies – yes, you can sit on the Iron Throne replica!
8. Rabat – The Elegant Capital
Often overlooked, Rabat is quietly becoming one of the coolest cities in North Africa. The new Grand Théâtre de Rabat by Zaha Hadid and the Mohammed VI Museum of Modern Art make it a cultural powerhouse. The medina feels authentically local compared to Marrakech.
Must-do: Sunset at the Kasbah des Oudaias with ocean views that rival Santorini.
9. Tangier – The Reborn Mediterranean Gem
Once sleepy, Tangier is now buzzing. The high-speed train from Casablanca (just 2h10) and the renovated old port have transformed it. The legendary Gran Café de Paris and Hotel Continental are back to their 1950s glory.
Must-do: Dinner at the new El Morocco Club followed by jazz at the reborn Cinémathèque de Tanger.
10. Agadir – Morocco’s Beach Resort 2.0
After years in the shadow of Marrakech, Agadir is making a serious comeback in 2025 with new luxury resorts, a completely rebuilt corniche, and the opening of the first direct flights from the USA. Perfect for winter sun (average 24°C in January).
Must-do: Stay at the new Fairmont Taghazout Bay and surf the famous Anchor Point.
Ready to Plan Your 2025 Morocco Adventure?
Whether you want the classic Marrakech–Sahara–Fes circuit or an off-the-beaten-path journey through the blue cities and Atlantic coast, we create private, tailor-made itineraries that combine the best hotels, guides, and experiences.
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Morocco in 2025 isn’t just a destination – it’s the trip of a lifetime.